Generate Leads with a Winning Sales Letter
Are you looking to entice a new lead or land a big client? Today’s marketers know direct mail is an especially persuasive medium. According to 2018 direct mail response statistics , direct mail offered a 9% response rate to house lists and a 4.9% response to prospect lists. And one of the most potent tools of the trade is the good old-fashioned sales letter. Want to grab attention with a persuasive, relevant, engaging letter? Here are a few tips: Start with a powerful hook If you want readers to make it past the first sentence, your first paragraph must arouse curiosity, evoke emotion, or resonate with a problem or pain point of a specific individual. People can’t finish what they don’t start, so the opening sentences must be rock solid. Make your sales letter look like a regular letter The most relatable letters are those that feel personal. For a more casual effect, use script font or type-writer styles like New Courier or Prestige Elite. Write with a conversational...